/* =========================
   GLOBAL
========================= */
* {body {
  margin:0;
  font-family: Arial;
  background:#f5f7fb;
}

.container {
  width:90%;
  max-width:1100px;
  margin:auto;
}

.topbar {
  background:white;
  padding:15px 0;
}

.topbar-inner {
  display:flex;
  justify-content:space-between;
}

.hero {
  background:linear-gradient(135deg,#1f5fa8,#50a4ee);
  color:white;
  padding:60px 0;
}

.hero-grid {
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:40px;
  align-items:center;
}

.hero-img {
  max-width:350px;
  margin:auto;
  display:block;
}

.quote-box {
  background:#ff6b00;
  padding:20px;
  border-radius:10px;
  margin-top:20px;
}

.btn {
  background:#1d4f91;
  color:white;
  padding:12px;
  border:none;
  width:100%;
  margin-top:10px;
}

.section {
  padding:60px 0;
}

.article-grid {
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}

.card {
  background:white;
  padding:20px;
  border-radius:10px;
  text-align:center;
}

.card img {
  max-width:100%;
  height:140px;
  object-fit:contain;
}

.cta {
  background:#1f5fa8;
  color:white;
  padding:60px 0;
}

.footer {
  background:#122033;
  color:white;
  padding:40px 0;
}

.footer-grid {
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}

@media(max-width:768px){
.hero-grid,
.article-grid,
.footer-grid {
grid-template-columns:1fr;
}
}
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: Arial, Helvetica, sans-serif;
  color: #1f2937;
  background: #f5f7fb;
  line-height: 1.6;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

.container {
  width: min(1180px, 92%);
  margin: 0 auto;
}

.section {
  padding: 56px 0;
}

.section-tight {
  padding: 36px 0;
}

h1, h2, h3 {
  margin-top: 0;
  line-height: 1.15;
}

h1 {
  font-size: clamp(2.2rem, 4vw, 3.6rem);
  letter-spacing: -0.02em;
}

h2 {
  font-size: clamp(1.6rem, 2.6vw, 2.3rem);
  margin-bottom: 14px;
}

h3 {
  font-size: 1.2rem;
  margin-bottom: 10px;
}

p {
  margin-top: 0;
}

.small {
  font-size: 0.95rem;
}

.muted {
  color: #5b6472;
}

.center {
  text-align: center;
}

/* =========================
   BUTTONS
========================= */
.btn {
  display: inline-block;
  padding: 14px 24px;
  border-radius: 999px;
  font-weight: 700;
  transition: 0.2s ease;
  border: none;
  cursor: pointer;
}

.btn:hover {
  transform: translateY(-1px);
}

.btn-primary {
  background: #ff6b00;
  color: #fff;
  box-shadow: 0 10px 24px rgba(255, 107, 0, 0.22);
}

.btn-primary:hover {
  background: #eb6200;
}

.btn-secondary {
  background: #ffffff;
  color: #1d4f91;
  border: 1px solid #d8dfeb;
}

.btn-full {
  width: 100%;
  text-align: center;
}

/* =========================
   TOP BAR
========================= */
.topbar {
  background: #ffffff;
  border-bottom: 1px solid #e5ebf3;
}

.topbar-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  padding: 16px 0;
}

.brand {
  display: flex;
  align-items: center;
  gap: 12px;
  font-weight: 800;
  font-size: 1.15rem;
  letter-spacing: -0.02em;
}

.brand-mark {
  width: 42px;
  height: 42px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-size: 20px;
  color: #fff;
  font-weight: 700;
}

.top-nav {
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}

.top-nav a {
  font-weight: 600;
  color: #334155;
}

.top-nav a:hover {
  color: #0f4c81;
}

/* =========================
   HERO
========================= */
.hero {
  color: #fff;
  padding: 68px 0 36px;
}

.hero-grid {
  display: grid;
  grid-template-columns: 1.18fr 0.92fr;
  gap: 36px;
  align-items: center;
}

.hero-copy {
  max-width: 700px;
}

.hero-right {
  display: grid;
  gap: 18px;
}

.eyebrow {
  display: inline-block;
  font-weight: 700;
  font-size: 0.98rem;
  margin-bottom: 18px;
  opacity: 0.95;
}

.hero p.lead {
  font-size: 1.15rem;
  max-width: 700px;
  color: rgba(255,255,255,0.92);
}

.hero-points {
  list-style: none;
  margin: 28px 0 28px;
  padding: 0;
}

.hero-points li {
  margin: 12px 0;
  padding-left: 34px;
  position: relative;
  font-size: 1.08rem;
}

.hero-points li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  font-size: 0.9rem;
  font-weight: 800;
  background: #22c55e;
  color: #fff;
}

.founder-line {
  margin-top: 18px;
  font-size: 0.96rem;
  color: rgba(255,255,255,0.92);
}

.hero-bear-wrap {
  display: flex;
  justify-content: center;
  align-items: end;
  padding: 8px 0 0;
}

.hero-bear {
  width: min(100%, 430px);
  height: auto;
  filter: drop-shadow(0 16px 30px rgba(0, 0, 0, 0.16));
}

.quote-box {
  background: linear-gradient(180deg, #f25c15 0%, #ff7a1c 100%);
  border-radius: 22px;
  color: #fff;
  padding: 28px;
  box-shadow: 0 22px 55px rgba(0,0,0,0.20);
}

.quote-box h3 {
  font-size: 1.8rem;
  margin-bottom: 12px;
}

.quote-checks {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10px 18px;
  font-size: 0.97rem;
  margin: 18px 0 20px;
}

.quote-checks span::before {
  content: "✓ ";
  font-weight: 800;
}

.quote-box input,
.quote-box select {
  width: 100%;
  padding: 15px 16px;
  border: none;
  border-radius: 14px;
  margin-bottom: 14px;
  font-size: 1rem;
}

.quote-box .btn {
  width: 100%;
  background: #1d4f91;
  color: #fff;
  box-shadow: none;
}

/* =========================
   TRUST BAR
========================= */
.trust-bar-wrap {
  margin-top: -16px;
}

.trust-bar {
  background: #fff;
  border-radius: 18px;
  padding: 16px 20px;
  box-shadow: 0 12px 28px rgba(16, 24, 40, 0.08);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
  border: 1px solid #e6edf6;
}

.trust-item {
  text-align: center;
  font-weight: 700;
  color: #334155;
}

/* =========================
   START HERE
========================= */
.card-panel {
  background: #fff;
  border-radius: 22px;
  padding: 30px;
  border: 1px solid #e6edf6;
  box-shadow: 0 10px 30px rgba(0,0,0,0.04);
}

.tile-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
  margin-top: 24px;
}

.tile {
  border-radius: 18px;
  padding: 22px 18px;
  color: #fff;
  min-height: 165px;
  display: flex;
  flex-direction: column;
  justify-content: end;
  position: relative;
  overflow: hidden;
}

.tile::before {
  content: "";
  position: absolute;
  inset: 0;
  opacity: 0.16;
  background:
    radial-gradient(circle at top right, #fff, transparent 28%),
    radial-gradient(circle at bottom left, #fff, transparent 24%);
}

.tile h3,
.tile p {
  position: relative;
  z-index: 1;
}

.tile p {
  margin-bottom: 0;
  color: rgba(255,255,255,0.92);
  font-size: 0.95rem;
}

/* =========================
   HOW IT WORKS
========================= */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 28px;
}

.step {
  background: #fff;
  border: 1px solid #e6edf6;
  border-radius: 18px;
  padding: 26px;
  text-align: center;
}

.step-num {
  width: 48px;
  height: 48px;
  margin: 0 auto 14px;
  border-radius: 50%;
  color: #fff;
  display: grid;
  place-items: center;
  font-weight: 800;
}

/* =========================
   CONTENT BLOCKS
========================= */
.two-col {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 28px;
  align-items: center;
}

.content-box {
  background: #fff;
  border-radius: 22px;
  border: 1px solid #e6edf6;
  padding: 30px;
}

.price-band {
  border-radius: 22px;
  padding: 30px;
  color: #fff;
}

.check-list {
  list-style: none;
  padding: 0;
  margin: 20px 0 0;
}

.check-list li {
  margin-bottom: 14px;
  padding-left: 30px;
  position: relative;
}

.check-list li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  font-weight: 800;
}

/* =========================
   ARTICLE GRID
========================= */
.article-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 24px;
}

.article-card {
  background: #fff;
  border: 1px solid #e6edf6;
  border-radius: 18px;
  overflow: hidden;
  box-shadow: 0 8px 24px rgba(0,0,0,0.04);
  transition: 0.2s ease;
}

.article-card:hover {
  transform: translateY(-2px);
  box-shadow: 0 12px 28px rgba(0,0,0,0.06);
}

.article-thumb {
  height: 190px;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 16px;
}

.article-thumb img {
  max-height: 100%;
  width: auto;
  object-fit: contain;
}

.article-body {
  padding: 20px;
}

.article-body h3 {
  font-size: 1.08rem;
  margin-bottom: 8px;
}

.article-link {
  display: inline-block;
  margin-top: 8px;
  font-weight: 700;
}

/* =========================
   LOCATION GRID
========================= */
.location-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 14px;
  margin-top: 24px;
}

.location-card {
  background: #fff;
  border: 1px solid #e6edf6;
  border-radius: 16px;
  padding: 18px 12px;
  text-align: center;
  font-weight: 700;
}

/* =========================
   FAQ
========================= */
.faq-list {
  margin-top: 22px;
  display: grid;
  gap: 14px;
}

.faq-item {
  background: #fff;
  border: 1px solid #e6edf6;
  border-radius: 16px;
  padding: 18px 20px;
}

.faq-item h3 {
  margin-bottom: 8px;
  font-size: 1.05rem;
}

/* =========================
   CTA BAND
========================= */
.cta-band {
  color: #fff;
  border-radius: 24px;
  padding: 36px;
  text-align: center;
}

.cta-band-with-image {
  display: grid;
  grid-template-columns: 1fr 140px;
  gap: 24px;
  align-items: center;
  text-align: left;
}

.cta-band-art {
  display: flex;
  justify-content: center;
  align-items: center;
}

.cta-band-art img {
  width: 120px;
  height: auto;
}

.cta-band-copy .btn {
  margin-top: 8px;
}

/* =========================
   FOOTER
========================= */
.footer {
  background: #122033;
  color: rgba(255,255,255,0.88);
  padding: 46px 0;
  margin-top: 56px;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr 0.85fr 1fr;
  gap: 28px;
}

.footer h3 {
  color: #fff;
  font-size: 1.08rem;
  margin-bottom: 12px;
}

.footer a {
  display: block;
  margin-bottom: 8px;
  color: rgba(255,255,255,0.82);
}

.footer-brand-row {
  display: flex;
  gap: 14px;
  align-items: flex-start;
}

.footer-bear {
  width: 64px;
  flex: 0 0 64px;
}

.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.12);
  margin-top: 28px;
  padding-top: 18px;
  font-size: 0.95rem;
}

/* =========================
   THEME: COLD PLUNGE
========================= */
.theme-cold .brand-mark,
.theme-cold .step-num {
  background: #1d4f91;
}

.theme-cold .hero {
  background: linear-gradient(135deg, #183f77 0%, #2d7fd0 100%);
}

.theme-cold .tile-1,
.theme-cold .tile-2,
.theme-cold .tile-3,
.theme-cold .tile-4,
.theme-cold .price-band,
.theme-cold .cta-band,
.theme-cold .article-thumb {
  background: linear-gradient(135deg, #1f5fa8 0%, #50a4ee 100%);
}

.theme-cold .tile-2 {
  background: linear-gradient(135deg, #275997 0%, #407fd1 100%);
}

.theme-cold .tile-3 {
  background: linear-gradient(135deg, #1c4b87 0%, #2e88d8 100%);
}

.theme-cold .tile-4 {
  background: linear-gradient(135deg, #2466a4 0%, #62b4f0 100%);
}

.theme-cold .article-link,
.theme-cold .section-accent {
  color: #1d4f91;
}

.theme-cold .cta-band {
  background: linear-gradient(135deg, #184780 0%, #2b7aca 100%);
}

/* =========================
   THEME: SAUNA
========================= */
.theme-sauna .brand-mark,
.theme-sauna .step-num {
  background: #914516;
}

.theme-sauna .hero {
  background: linear-gradient(135deg, #6b3110 0%, #d97a1f 100%);
}

.theme-sauna .tile-1,
.theme-sauna .tile-2,
.theme-sauna .tile-3,
.theme-sauna .tile-4,
.theme-sauna .price-band,
.theme-sauna .cta-band,
.theme-sauna .article-thumb {
  background: linear-gradient(135deg, #8c4315 0%, #e09337 100%);
}

.theme-sauna .tile-2 {
  background: linear-gradient(135deg, #7b3a14 0%, #c96f25 100%);
}

.theme-sauna .tile-3 {
  background: linear-gradient(135deg, #9b4b17 0%, #df8b2d 100%);
}

.theme-sauna .tile-4 {
  background: linear-gradient(135deg, #a75518 0%, #f1a33a 100%);
}

.theme-sauna .article-link,
.theme-sauna .section-accent {
  color: #914516;
}

.theme-sauna .cta-band {
  background: linear-gradient(135deg, #7e3b14 0%, #d87e24 100%);
}

/* =========================
   RESPONSIVE
========================= */
@media (max-width: 1100px) {
  .hero-grid,
  .two-col,
  .footer-grid,
  .tile-grid,
  .article-grid,
  .location-grid {
    grid-template-columns: 1fr 1fr;
  }

  .trust-bar {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 820px) {
  .topbar-inner,
  .top-nav {
    flex-direction: column;
    align-items: flex-start;
  }

  .hero-grid,
  .two-col,
  .tile-grid,
  .steps,
  .article-grid,
  .location-grid,
  .footer-grid,
  .cta-band-with-image {
    grid-template-columns: 1fr;
  }

  .trust-bar {
    grid-template-columns: 1fr;
  }

  .hero {
    padding-top: 46px;
  }

  .quote-checks {
    grid-template-columns: 1fr;
  }

  .card-panel,
  .content-box,
  .price-band,
  .cta-band,
  .quote-box {
    padding: 22px;
  }

  .hero-bear {
    width: min(100%, 320px);
  }

  .cta-band-with-image {
    text-align: center;
  }

  .footer-brand-row {
    align-items: center;
  }
}